We Are: Dynamic. Fun. Capable. Supportive. Inventive. Mobile.
We Create: Home. Platform. Connection. Why.
It's All Made Up was founded in 2011 by two friends, Charles and Matt, who wanted to start a Burning Man camp. Only Charles had actually been before, once, seven years earlier. They shared an unreasonable passion for clever, resourceful design and organization, and portable systems and assets that fulfilled many simultaneous purposes. Ultimately this was all in service to creating spaces and contexts where people would feel safe and supported in exploring new sides of themselves, and trying and doing things they had never done before. That was the theory, which is all to say, when we began IAMU we knew how to do exactly...
Nothing.
We share this reminder with all of our new camp mates, who can sometimes wonder, if not fret, about not knowing how or if they can contribute to what we do now. The idea is to welcome and situate them into the same blank space that everything we have done since has blossomed, and become core to our way. From that space we have learned or invented how to do a few things.








BURNS & FESTIVALS
IAMU / HRV goes to Burning Man and Love Burn (Miami). In 2021/22 we are planning on going to ElseWhence (Colorado) and Playa del Fuego. We have also supported production at various events in the Mid-Atlantic.


CREATIVE MISSIONS & EVENTS
In 2021 IAMU began organizing creative build missions as a way to get together more often, create opportunities for experimentation and skill development, and to offer low cost land and space improvements to community oriented destinations and facilities.

MOBILE INFRASTRUCTURE SYSTEMS
We have designed and built a modular, scalable solar and wind-powered 120V AC / 12V DC green energy grid as well as a full life-cycle gravity-fed water provisioning, storage and treatment system that can support a 150 people village.
SCAFFOLDING
It's a little ridiculous what you can build with ring-lock scaffolding, especially when you have done so for 10 years, and have developed a small army of go-anywhere actioneers.


SPACEMAKING & INSTALLATIONS
Space creates possibility. Some of that possibility you can dream and design for. The best is when what actually happens within blows handily past your imagination. That's an amazing place to call, and feel, home.